Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Promote it throughout the user experience.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

AUGUST 8, 2022

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. Target : All Airbnb users.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Vantage Circle

MARCH 13, 2019

This means you can modify your content in real time and don’t have to create new content from square one if your digital marketing campaign is not driving results. Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. One way of achieving this is through A/B testing.

Advertising 40

Advertising A/B Testing Media Implementation 40

Harvard Business Review

FEBRUARY 5, 2014

But the best data-driven companies don’t just passively store and analyze data, they actively generate actionable data by running experiments. The secret to getting value from data is testing, and if you’re looking to grow your online business, implementing well-executed, consistent A/B testing is a necessity.

A/B Testing 13

A/B Testing Benefits Metrics User Experience 13

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. For example, Zoom’s videoconferencing network can work with just two people, whereas Airbnb’s requires hundreds of active rental listings in a market to become stable. Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Promote it throughout the user experience.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

DECEMBER 30, 2016

Process optimization can transform user experience. Challenging people to visualize processes as platforms completely changes how trade-offs between innovation, optimization, and user experience are debated and discussed. Not all business processes can – or should – be re-conceptualized as platforms.

A/B Testing 15

A/B Testing User Experience Software Compensation 15