A/B Testing Marketing Scaling 
Andrew Chen
OCTOBER 17, 2017
and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.
Andrew Chen
SEPTEMBER 4, 2018
In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.
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UVA Darden
JANUARY 12, 2023
The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests.
Andrew Chen
JUNE 25, 2019
I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Once you reach scale, fraud becomes a real issue.
Andrew Chen
JUNE 21, 2017
This pic is from two years ago, taken at Uber’s HQ on 11th and Market. He’ll ask about the sample sizes on your A/B tests. Building an organization that scales from 10 to 10,000 people is insanity. Scaling yourself at the same time is grinding. You know you will make mistakes along the way.
Andrew Chen
NOVEMBER 1, 2021
Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects.
Andrew Chen
NOVEMBER 1, 2018
The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. This term dominates.
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