A/B Testing Marketing Scaling 
15Five
JANUARY 25, 2024
Behaviorally anchored rating scale (BARS) BARS is a scale that assesses employee performance based on predefined behavioral statements and patterns directly tied to job performance. Drawbacks: Developing BARS can be time-intensive, and creating universally applicable scales for all positions may be challenging.
UVA Darden
JANUARY 12, 2023
The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests.
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Andrew Chen
NOVEMBER 1, 2021
Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects.
Andrew Chen
SEPTEMBER 4, 2018
In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.
Andrew Chen
OCTOBER 17, 2017
and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.
AIHR
JULY 31, 2023
It requires a lot of planning, strategy, evaluation, analysis, and marketing. With the ever-increasing competitiveness of the job market, attracting the right talent is one of the most important talent acquisition strategies to focus on. A/B testing everything will be incredibly valuable.
Andrew Chen
JUNE 25, 2019
I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Once you reach scale, fraud becomes a real issue.
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