A/B Testing Marketing Sales 
GMC
APRIL 30, 2012
A/B Testing. Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions. Sales volume then tells the story whether to change to the new label, POP or promotion.
Zenefits
AUGUST 25, 2022
One way companies are doing that is through growth marketing. In this article, we’ll look at just what growth marketing is, as well as some trends that business leaders should utilize to improve their user or customer base. First, let’s define growth marketing and examine what it is and does. What is growth marketing?
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Andrew Chen
DECEMBER 26, 2018
It goes over historical precedents for give/get referrals, content marketing, and trying to bootstrap two-sided marketplaces. How startups die from their addiction to paid marketing. One of my big lessons from Uber is that the supply side of the market is critical for any startup. But they don’t.
SME Strategy
MARCH 6, 2023
For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.
Andrew Chen
OCTOBER 17, 2017
and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.
Andrew Chen
SEPTEMBER 4, 2018
In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.
Andrew Chen
DECEMBER 26, 2018
It goes over historical precedents for give/get referrals, content marketing, and trying to bootstrap two-sided marketplaces. How startups die from their addiction to paid marketing. One of my big lessons from Uber is that the supply side of the market is critical for any startup. But they don’t.
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