Andrew Chen

AUGUST 8, 2022

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. The history of the referral program.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Strategic Planning 96

Strategic Planning Manager Implementation Software 96

AIHR

MARCH 29, 2022

The HR analytics market is set to grow by 90% to $3.6 As a result, 98% of applicants that registered for online tests completed all of them. With HR analytics and key performance indicators (KPIs), you can assess the ROI of all employees. The ROI of their training program was 400% in the first year. Preventing turnover.

Benefits 112

Benefits Recruitment Retention Compensation 112

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

Retention 111

Retention User Experience Travel Marketing 111

Vantage Circle

MARCH 13, 2019

This means you can modify your content in real time and don’t have to create new content from square one if your digital marketing campaign is not driving results. Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. One way of achieving this is through A/B testing.

Advertising 40

Advertising A/B Testing Media Implementation 40

AIHR

NOVEMBER 5, 2018

This was measured through A/B testing. In the first year alone, the ROI of their training program was 400%. We’ve grown market share too.”. The company was a large Dutch FMCG retailer that used people analytics to analyze the effects of training. Sick days at E.ON. People analytics also helped E.ON Engagement at Shell.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. They regularly encourage employees to interview for jobs at other companies; it helps everyone know their market value and make sure they're happy with the job they have. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Recruitment 98