Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

AIHR

MARCH 29, 2022

The HR analytics market is set to grow by 90% to $3.6 They found that training shop personnel positively impacted the shop’s financial performance, which they measured through A/B testing. HR practitioners can demonstrate to leadership teams how proposed strategies will help the business thrive and lead to higher revenue.

Benefits 112

Benefits Recruitment Retention Compensation 112

Vantage Circle

JANUARY 31, 2023

In other words, core values aren’t some aspirational mantras painted across the office walls or a marketing trick to hammer home a great company image. Excellence: They only participate in markets where they can make the highest contribution. billion in revenue in 2022, one thing about Apple has always been constant.

Diversity 104

Diversity Inclusion Accounts Operations 104

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

SEPTEMBER 17, 2014

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

FEBRUARY 19, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

DECEMBER 27, 2010

Problem was, a marketing Senior Vice President thought these would distract customers from completing their purchase and didn't think Linden had proof it would work. The practice of experimentation is widespread, and seems to be linked to higher revenue performance as well, our data suggest. Test Groups and A/B Testing.

A/B Testing 15

A/B Testing Education Revenue Diversity 15

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

NOVEMBER 23, 2018

On average, roughly four times as many winners – defined in this case as those companies that grew absolute revenue at a significant rate and gained market share within their industry over the previous two years – as losers have digital tools embedded into their core commercial capabilities. Zero-base sales capacity.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. It has several key benefits: Speeds time-to-market.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

NOVEMBER 6, 2018

Decision scientist: Which content to license, which sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead to more engagement or more purchases, which marketing email will yield higher revenue, which specific part of a product user experience is suboptimal and needs attention.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

MAY 19, 2014

Ease of testing. decreases exponentially, companies are able to launch solutions and conduct testing (A/B testing, cohort analysis, funnel analysis, etc.) A/B testing, and its counterparts, are fine for tweaks, especially when informed by good design sense. Innovation Marketing Research'

A/B Testing 8

A/B Testing User Experience Marketing Revenue 8

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

AUGUST 10, 2023

The easy answer that people generally want to here either falls into the camp of: This next magic feature will fix all our growth problems –The PM We need to spend more money on marketing –The Marketer Have you considered adding more AI? But what’s happening under the covers?

Retention 80

Retention Metrics Scaling Marketing 80

Harvard Business Review

MARCH 2, 2016

There’s pain as companies go out of business and people lose jobs, but ultimately there’s gain as the new market establishes itself. A digital company will A/B test its web page, display ad, or online catalogue in real time. Old ways of doing things are replaced by better ones. It’s only creative destruction.

Assets 8

Assets Balance Sheet Operations A/B Testing 8

High Scalability

NOVEMBER 25, 2019

What is your revenue model? Customers start with a 15-day free evaluation trial period and after that, they convert to paid account with revenue model based on number of seats, storage and other enterprise features. How do you market your product? We reached product/market fit when the EFSS market was just exploding.

Scaling 21

Scaling Engineering A/B Testing Manager 21

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Dear readers, Building a new growth team is hard.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110