Remove A/B Testing Remove Marketing Remove Onboarding
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How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Andrew Chen

and the taxi market. Based on data points from the global taxi and car-service market, he concluded the real number should be $5.9B. The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation.

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10 Growth Marketing Trends Businesses Leaders Need

Zenefits

One way companies are doing that is through growth marketing. In this article, we’ll look at just what growth marketing is, as well as some trends that business leaders should utilize to improve their user or customer base. First, let’s define growth marketing and examine what it is and does. What is growth marketing?

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How to design a referral program

Andrew Chen

They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. The history of the referral program.

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Develop Your Talent Acquisition Strategy With 6 Practical Examples

AIHR

It requires a lot of planning, strategy, evaluation, analysis, and marketing. With the ever-increasing competitiveness of the job market, attracting the right talent is one of the most important talent acquisition strategies to focus on. The TA team is often a part of the larger Human Resources department.

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Hypothesis-Driven Development and the Generalist Superhero

UVA Darden

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. The first problem I’ve observed has to do with onboarding generalists.

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Travis – thank you for leading us at Uber

Andrew Chen

This pic is from two years ago, taken at Uber’s HQ on 11th and Market. He’ll ask about the sample sizes on your A/B tests. After weeks of discussion with the product team, we’d hit the final stretch, and TK and I holed up for a few hours in a conference room to finalize my role at Uber.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

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