Andrew Chen

DECEMBER 10, 2018

Content marketing. The origin of the Michelin Guide and why content marketing still works. Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. You can use radio ads to market the TV. Viral growth.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

Retention 111

Retention User Experience Travel Marketing 111

Harvard Business Review

FEBRUARY 5, 2014

The secret to getting value from data is testing, and if you’re looking to grow your online business, implementing well-executed, consistent A/B testing is a necessity. This means that we know more about our customers, statistically, than anyone else in our market. A/B Testing in Action.

A/B Testing 13

A/B Testing Benefits Metrics User Experience 13

15Five

JANUARY 25, 2024

The objective is what the business or employee wants to achieve, and the key results are measurable metrics that show how well the business or individual is accomplishing the objectives. Implementation: Companies can implement forced ranking by establishing clear performance criteria and using objective metrics to evaluate employees.

Implementation 52

Implementation Scaling Metrics A/B Testing 52

AIHR

NOVEMBER 5, 2018

This was measured through A/B testing. We’ve grown market share too.”. Business performance would increase if these three metrics would go up. The company was a large Dutch FMCG retailer that used people analytics to analyze the effects of training. In the first year alone, the ROI of their training program was 400%.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Andrew Chen

NOVEMBER 1, 2021

Aside from the historically tight labor market for these skills, it’s also tricky to have a simple answer to the question. For example, Zoom’s videoconferencing network can work with just two people, whereas Airbnb’s requires hundreds of active rental listings in a market to become stable. Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

JUNE 28, 2017

One of the most common methods, particularly in online settings, is A/B testing. What Is A/B Testing? A/B testing, at its most basic, is a way to compare two versions of something to figure out which performs better. A/B testing, in its current form, came into existence in the 1990s.

A/B Testing 8

A/B Testing Metrics Software Sales 8

Walk Me

JULY 18, 2022

Supply managers with metrics of change progress. Consistency and metrics are two of the most potent tools in change management. Goals must be aware of resource limitations such as budget and physical tools used and clear a timeline including metrics or Key Performance Indicators (KPI) to record progress. Unique campaigns.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Get Lighthouse

DECEMBER 15, 2022

Is it publishing your revenue metrics so the whole world can see it? So they let the data do the talking and ran an A/B test. They regularly encourage employees to interview for jobs at other companies; it helps everyone know their market value and make sure they're happy with the job they have.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Harvard Business Review

JULY 17, 2013

There''s a chasm widening between old school and new school marketers. This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 13

Marketing A/B Testing Assets Advertising 13

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. It’s fantastic, and I hope you enjoy it. Thanks, Andrew.

Retention 48

Retention User Experience Travel Marketing 48

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Andrew Chen

DECEMBER 10, 2018

Content marketing. The origin of the Michelin Guide and why content marketing still works. Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. You can use radio ads to market the TV. Viral growth.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

JANUARY 30, 2015

Only a patient reader who persists to the last paragraph will see that Sharp ultimately admits that New England’s spectacular performance on the metric could be explained in any number of ways, including legitimate ones like perfecting ball security techniques or practicing prevention. above the NFL team average).

A/B Testing 13

A/B Testing Metrics Marketing Sales 13

Harvard Business Review

FEBRUARY 19, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Confidence that the test will yield a successful result.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Modeling Scientist Who consumes the output? Decision scientist: Humans. Modeling scientist: Machines. What is the output? Who to hire.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

NOVEMBER 27, 2018

They work towards clear goals and they are focused on and accountable for achieving certain performance metrics. But when there is compelling evidence and big potential, the data scientist moves on to more rigorous methods like randomized controlled trials or A/B Testing, which can provide evidence of causal impact.

A/B Testing 14

A/B Testing Engineering Metrics Implementation 14

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

AUGUST 21, 2015

In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. As she explains in her “ Marketing Analysis Toolkit: Pricing and Profitability Analysis ,” there are five zones of elasticity. What is price elasticity?

Marketing 8

Marketing A/B Testing Metrics Manager 8

Harvard Business Review

MARCH 8, 2018

These are all very different strategic needs requiring different implementation approaches and performance metrics. When formal research trials aren’t practical, providers will need to embrace A/B testing and learn to more rapidly evaluate the effectiveness and scalability of these technologies.

Staffing 8

Staffing A/B Testing Rollout Hospitality 8

Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. How startups die from their addiction to paid marketing.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Harvard Business Review

NOVEMBER 2, 2012

If we're launching a new type of bicycle and we want to know how likely it is that this person is a bicycle rider, we would apply that score, saying: here's the likelihood that this person is a bicycle rider in the market for a new bike. So we'll do a lot of A/B testing with online ads. And microtargeting ads do that.

A/B Testing 10

A/B Testing Marketing Education Operations 10

Andrew Chen

SEPTEMBER 4, 2018

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. Sonal: How do you determine what’s what when you don’t have product-market fit? Why blended CAC numbers are misleading.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. How startups die from their addiction to paid marketing.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

AUGUST 10, 2023

The easy answer that people generally want to here either falls into the camp of: This next magic feature will fix all our growth problems –The PM We need to spend more money on marketing –The Marketer Have you considered adding more AI? A marketplace company might look a different set of metrics.

Retention 80

Retention Metrics Scaling Marketing 80

High Scalability

NOVEMBER 25, 2019

How do you market your product? We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. We reached product/market fit when the EFSS market was just exploding.

Scaling 21

Scaling Engineering A/B Testing Manager 21

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Dear readers, Building a new growth team is hard.

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110