A/B Testing Marketing Metrics 
Andrew Chen
DECEMBER 26, 2018
The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. How startups die from their addiction to paid marketing.
Andrew Chen
DECEMBER 26, 2018
The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. How startups die from their addiction to paid marketing.
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Andrew Chen
NOVEMBER 1, 2018
Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on.
SME Strategy
MARCH 6, 2023
For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.
Andrew Chen
FEBRUARY 26, 2024
In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. I had a superpower in my domain knowledge of CAC, A/B testing, funnel optimization, lead gen, etc, and began to merge all of this thinking with consumer products. Thank you!)
15Five
JANUARY 25, 2024
The objective is what the business or employee wants to achieve, and the key results are measurable metrics that show how well the business or individual is accomplishing the objectives. Implementation: Companies can implement forced ranking by establishing clear performance criteria and using objective metrics to evaluate employees.
Andrew Chen
AUGUST 8, 2022
They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. The history of the referral program.
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