Andrew Chen

AUGUST 8, 2022

It seems as though every consumer app has implemented some form of a referral program, though I argue it really kicked off in ~2008, which is when Dropbox’s innovative referral program was rolled out. We see the same rough patterns in referral programs that are implemented across the industry. Why focus on new users?

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Vantage Circle

MARCH 13, 2019

An effective and thought out process should be implemented to foster your online presence and ultimately gain prospect customer to see your conversion rate go through the roof. While the prospects of digital advertisement seem drooling, we need to wary of our methodology while implementing the same. Leverage Facebook. Final Touches.

Advertising 40

Advertising A/B Testing Media Implementation 40

Harvard Business Review

FEBRUARY 5, 2014

But the best data-driven companies don’t just passively store and analyze data, they actively generate actionable data by running experiments. The secret to getting value from data is testing, and if you’re looking to grow your online business, implementing well-executed, consistent A/B testing is a necessity.

A/B Testing 13

A/B Testing Benefits Metrics User Experience 13

Harvard Business Review

DECEMBER 30, 2016

Process optimization can transform user experience. Challenging people to visualize processes as platforms completely changes how trade-offs between innovation, optimization, and user experience are debated and discussed. Platforms, not processes, make innovations faster and easier to implement.

A/B Testing 15

A/B Testing User Experience Software Compensation 15

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. The elusive full stack data scientists do exist, though they are hard to find. Who to hire.

Engineering 15

Engineering Workflows User Experience Software 15

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. Nevertheless, the best practice was implemented and shipped.

Metrics 111

Metrics Scaling Marketing Accounts 111