Andrew Chen

JUNE 25, 2019

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

User Experience 111

User Experience Retention Marketing Travel 111

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. When Patty McCord speaks at events or to executives, she's often asked about perks. In the case of Netflix, that included admitting when you're wrong, even publicly. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

User Experience 48

User Experience Retention Marketing Travel 48