Andrew Chen

JUNE 25, 2019

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

Retention 111

Retention User Experience Travel Marketing 111

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. When Patty McCord speaks at events or to executives, she's often asked about perks. In the case of Netflix, that included admitting when you're wrong, even publicly. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Andrew Chen

JUNE 25, 2019

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 8

Marketing A/B Testing B2B Advertising 8