Remove A/B Testing Remove Events Remove Revenue
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How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

Andrew Chen

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. throw a legendary launch event to officially kick off the city! Craigslist, the mother of all free marketplaces, started with events and then expanded to jobs and apartments. form relationships with local press.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

Retention 111
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11 Awesome Patty McCord Quotes in Powerful about Building a Great Culture at Netflix

Get Lighthouse

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98
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10 Effective Company Core Values Examples To Take Inspiration From

Vantage Circle

According to Tony Hsieh, the CEO of Zappos , their philosophy is that “We’re willing to make short-term sacrifices (including lost revenue or profits) if we believe that the long-term benefits are worth it. billion in revenue in 2022, one thing about Apple has always been constant.

Diversity 104
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. Optimzely lets you run A/B tests on landing pages and other website elements.

article thumbnail

7 Marketing Technologies Every Company Must Use

Harvard Business Review

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. Optimzely lets you run A/B tests on landing pages and other website elements.