Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. I had a superpower in my domain knowledge of CAC, A/B testing, funnel optimization, lead gen, etc, and began to merge all of this thinking with consumer products. I knew exactly 2 people, and that was it.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Andrew Chen

JUNE 25, 2019

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 100

Media Advertising Scaling Marketing 100

Get Lighthouse

DECEMBER 15, 2022

Is it publishing your revenue metrics so the whole world can see it? So they let the data do the talking and ran an A/B test. When Patty McCord speaks at events or to executives, she's often asked about perks. Instead, they lean into engaging their people to help solve the company's biggest challenges.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

This can be small intimate gatherings or large’ish events. Tactic #7: Leverage events and PR. In the early days we targeted a lot of events: the DNC, the Presidential Inauguration, music festivals, the World Cup, Olympics, etc. Events and PR were the main way we bootstrapped the network in the early days. Cost : Small.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Impact is how much the metric moves as a result of the change.

Engineering 110

Engineering A/B Testing Marketing User Experience 110