Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Above: Every time you go with friends, it’s an event – you take a ton of pictures and video. It integrates into Facebook Messenger and your email addressbook.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. Content can take many forms including blog posts, webinars, infographics, marketing apps, and videos as well as traditional forms such as events.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

DECEMBER 9, 2015

By creating content that was optimized for virality through rigorous A/B testing, they perfected a formula for native content that built an audience of Millennials while attracting advertisers and brands. This isn’t groundbreaking thinking. Buzzfeed has found success on this first attribute: being social.

Marketing 13

Marketing A/B Testing Advertising Scaling 13

Harvard Business Review

APRIL 30, 2013

We do that three ways at DoSomething.org: We hold an annual event called " Fail Fest ," during which staff members speak about what they learned from a failure while wearing a pink boa. We A/B test new product features. We test our content, including data visualizations.

A/B Testing 10

A/B Testing Scaling Advertising 10

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. Content can take many forms including blog posts, webinars, infographics, marketing apps, and videos as well as traditional forms such as events.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

MARCH 8, 2018

For health care systems engaged in risk contracting and alternative payment models where there are penalties for increasing total medical spending too quickly, telemedicine can help improve contract performance by reducing utilization of the services and clinical events that are driving expenses.

Staffing 8

Staffing A/B Testing Rollout Hospitality 8

High Scalability

NOVEMBER 25, 2019

CFS(cloud file system), EOS (Egnyte object store), Content Security, Event Sync, Search Service, User behavior based recommendation service form major parts of the system. We use event-based sync in our desktop sync client code, as server events are happening they get pushed to the client from server and the client replays them locally.

Scaling 21

Scaling Engineering A/B Testing Manager 21

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110