UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. Cowan studied industrial engineering and economics at Stanford University. READ FULL BIO. Read More.

A/B Testing 111

A/B Testing Digital Transformation Engineering Onboarding 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Get Lighthouse

DECEMBER 15, 2022

When engineers start to whine about a process.you want to really dig into what's bothering them, because they hate senseless bureaucracy.But they don't mind discipline at all.". So they let the data do the talking and ran an A/B test. Learn how managers can cause low morale and how to fix it. Want to be a better manager?

Manager 98

Manager A/B Testing Engineering Recruitment 98

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 6, 2018

Depending on the engineering background of these data scientists, these work products are either deployed directly to the production system, or if they are prototypes they are handed off to software engineers to help implement, optimize and scale them. Who are their main partners on the job? Who to hire. How to organize.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

JUNE 28, 2016

These entrepreneurs typically have an engineering background, and schools that support this approach have strong engineering departments. APIs are a technology that allows firms to interact and share information with other firms at an unprecedented scale. Provides a low-cost, real-time network to test ideas.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13