Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Tactic #3: Offer a referrals program. Tactic #17: Optimize conversion.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

JUNE 28, 2016

These entrepreneurs typically have an engineering background, and schools that support this approach have strong engineering departments. Provides a low-cost, real-time network to test ideas. A/B testing allows for rapid comparison of alternative features and functions.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

SEPTEMBER 17, 2014

My team at J.Crew was organized by function such as affiliate marketing, paid search, email marketing, and search engine optimization. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. It takes more than one touch to close a sale; email marketing is so powerful because you’re staying in front of customers and prospects who have said that they want to hear from you.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: Okay. They get the product.

Marketing 75

Marketing Metrics Retention eCommerce 75

High Scalability

NOVEMBER 25, 2019

This is a guest post by Kalpesh Patel , an Engineer, who for Egnyte from home. We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. You can reach him at @kpatelwork. Introduction.

Scaling 21

Scaling Engineering A/B Testing Manager 21

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. You’d want an Android and iOS engineers.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110