Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Tactic #3: Offer a referrals program. Tactic #17: Optimize conversion.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

Direct sales and product-led viral growth for most B2B collaboration apps. Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z. There were projects to help with A/B testing (Morpheus!), This is when growth becomes predictable, repeatable, and forecastable.

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. Netflix is one example of such a company, using A/B tests and sharing data collection findings with all aspects of the organization to use continuous change to foster a learning culture. Stakeholder value management.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Tactic #3: Offer a referrals program. Tactic #17: Optimize conversion.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: Okay. They get the product.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. You’d want an Android and iOS engineers.

A/B Testing 110

A/B Testing Engineering Marketing User Experience 110