Harvard Business Review

DECEMBER 30, 2016

Traditional operations research process optimization, for example, seldom embraces A/B testing or incorporates customer recommendation engines. ” When fulfillment processes become platforms, opportunities to segment customers, A/B test bundled offers and make targeted recommendations explode.

A/B Testing 15

A/B Testing User Experience Software Compensation 15

Harvard Business Review

FEBRUARY 19, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 23, 2018

To understand what separates top performing sales reps from the rest, companies have increasingly turned to analytics engines that mine online calendars and email traffic in order to help identify exactly which behaviors correlate with superior performance. Commercial operations groups tend to be early targets for cuts in a recession.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

NOVEMBER 27, 2018

We have algorithms for recommender systems, merchandise buying, inventory management, relationship management, logistics, operations — we even have algorithms for designing clothes! We have more than 100 data scientists that power algorithmic capabilities used throughout the company. If there is no “there” there, they stop.

A/B Testing 14

A/B Testing Engineering Metrics Implementation 14

Harvard Business Review

SEPTEMBER 17, 2014

Many marketing organizations are still operating like it’s the 1990s — or even earlier. My team at J.Crew was organized by function such as affiliate marketing, paid search, email marketing, and search engine optimization. Duplicative marketing teams exist within the same company across multiple product lines.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

FEBRUARY 9, 2017

This unusual combination of squads, tribes, chapters, and guilds is the organizational infrastructure that underlies Spotify’s operating model. Culture plays a big role in keeping the innovation engine firing on all cylinders. Here, too, the culture acts as a support.

Accounts 15

Accounts A/B Testing Operations Digital Transformation 15

Harvard Business Review

JULY 15, 2014

Continuous integration and automated testing is important for all modern, large scale software development. Google’s operation stands out for its scale. Their test system is continuously compiling and deploying more than 5000 components (services), and running 100 million test cases per day.

Software 9

Software A/B Testing Scaling Operations 9

Harvard Business Review

MAY 11, 2018

Members included product head Maryam Mohit, communications director Kelsey Grady, a product manager, a designer, a data scientist, and later a software engineer. In keeping with Lean methods , the team conducted a series of A/B tests. For instance, consider two groups of 25,000 users divided into cohorts (A and B).

A/B Testing 8

A/B Testing Diversity Engineering Software 8

Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This is your forecast.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: Okay. They get the product.

Marketing 75

Marketing Metrics Retention eCommerce 75

High Scalability

NOVEMBER 25, 2019

This is a guest post by Kalpesh Patel , an Engineer, who for Egnyte from home. Coding is the easiest part of the lifecycle but its maintenance like deployment/operations/learning curve will be hard if you have too many technologies. Egnyte is a Secure Content Platform built specifically for businesses. You can reach him at @kpatelwork.

Scaling 21

Scaling Engineering A/B Testing Manager 21