UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. The first problem I’ve observed has to do with onboarding generalists. READ FULL BIO. Read More.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

AUGUST 8, 2022

And add it to the onboarding flow, and at the end of key transactions when the user is otherwise done, and you might as well capture engagement. In the end, probably just worth A/B testing to see what works best. Or what if improving a referral program takes engineering team away from critical features? The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Question: Where else can you include a call-out to consider becoming a “host”?

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. Education during onboarding helps too. This is your forecast.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Question: Where else can you include a call-out to consider becoming a “host”?

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. They have to get, you know… Sonal: It’s like the onboarding experience.

Marketing 75

Marketing Metrics Retention eCommerce 75