Remove A/B Testing Remove Engineering Remove Onboarding
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Hypothesis-Driven Development and the Generalist Superhero

UVA Darden

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. The first problem I’ve observed has to do with onboarding generalists. READ FULL BIO. Read More.

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How to design a referral program

Andrew Chen

And add it to the onboarding flow, and at the end of key transactions when the user is otherwise done, and you might as well capture engagement. In the end, probably just worth A/B testing to see what works best. Or what if improving a referral program takes engineering team away from critical features? The Payback.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Question: Where else can you include a call-out to consider becoming a “host”?

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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. Education during onboarding helps too. This is your forecast.

Metrics 111
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What to look for when you’re hiring a Head of Growth

Andrew Chen

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z. There were projects to help with A/B testing (Morpheus!),

Scaling 82
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Question: Where else can you include a call-out to consider becoming a “host”?

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why onboarding is so important for retention/churn. And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. They have to get, you know… Sonal: It’s like the onboarding experience.