Andrew Chen

AUGUST 8, 2022

It seems as though every consumer app has implemented some form of a referral program, though I argue it really kicked off in ~2008, which is when Dropbox’s innovative referral program was rolled out. We see the same rough patterns in referral programs that are implemented across the industry. The structure of a referral program.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Vantage Circle

MARCH 13, 2019

An effective and thought out process should be implemented to foster your online presence and ultimately gain prospect customer to see your conversion rate go through the roof. While the prospects of digital advertisement seem drooling, we need to wary of our methodology while implementing the same. Final Touches.

Advertising 40

Advertising A/B Testing Media Marketing 40

Walk Me

AUGUST 24, 2022

Some goals vary slightly based on company type and the reasons for implementing different organizational development strategies. When staff understands why changes need to occur during the planning stage, even if they disagree, they feel respected and included when their company implements the strategy. Profit Management.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Get Lighthouse

DECEMBER 15, 2022

When engineers start to whine about a process.you want to really dig into what's bothering them, because they hate senseless bureaucracy.But they don't mind discipline at all.". As you transition to handle that growth, you'll begin to implement all kinds of changes that can be met with resistance. Want to be a better manager?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. Nevertheless, the best practice was implemented and shipped.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. You’d want an Android and iOS engineers.

Engineering 110

Engineering A/B Testing Marketing User Experience 110