Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 100

Media Advertising Scaling Marketing 100

Harvard Business Review

FEBRUARY 5, 2014

The secret to getting value from data is testing, and if you’re looking to grow your online business, implementing well-executed, consistent A/B testing is a necessity. And those customers have heavy image needs; we serve over three downloads per second. A/B Testing in Action. Metrics: choose one, view many.

A/B Testing 13

A/B Testing Benefits Metrics User Experience 13

Andrew Chen

JANUARY 23, 2017

We can do so much more these days by integrating into platforms, and by tracking, and our sophistication in metrics like viral factor and cohort analysis, but the same general trust is there. This is the realm of A/B testing, funnel optimization, viral loop construction, building viral content, and creating sticky products.

Media 100

Media A/B Testing Marketing Advertising 100

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Manager 15

Manager A/B Testing Engineering SaaS 15

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

DECEMBER 26, 2018

Download a PDF with 2018 essays. The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. If you have feedback on this format, shoot me a tweet!

Metrics 80

Metrics A/B Testing Transportation Marketing 80