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DigitalTransformation. The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/Btests. Hypothesis-Driven Development and the Generalist Superhero. Thu, 01/12/2023 - 12:58.
For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/Btesting of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.
Digitaltransformation is essential if you hope to compete for the best candidates. A/Btesting everything will be incredibly valuable. Statistics continually illustrate that a more diverse workforce leads to higher revenues , including DEIB initiatives in your talent acquisition strategy is crucial.
Think of new product development, or the parts of the company’s value chain and business model that are undergoing significant reinvention because of digitaltransformations. Spotify is a 10-year-old music, video, and podcast streaming company with 30 million paying subscribers and about $3 billion in revenue.
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