Andrew Chen

OCTOBER 17, 2017

In both the eBay and Uber examples, we see that you can start with a niche – whether that’s a geography or product line – and then quickly scale into a huge network of buyers and sellers. create a marketing strategy to scale the client base and increase visibility. Starting small, and what to do next.

Workflows 0

Workflows Marketing Retention A/B Testing 0

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 1, 2018

To be sure, these are not the only tools you’ll need — for example, I haven’t included A/B testing, understanding variation, or visualization here. Scaling Your Team’s Data Skills. Nor is my intent to make people experts. Insight Center. Sponsored by Splunk. Help your employees be more data-savvy.

Sales 15

Sales Sales A/B Testing Manager 15

Harvard Business Review

NOVEMBER 2, 2012

Definitely the scale. There's a combination of features and attributes that make the candidate or the product appealing to them, and being able to just test different ways of presenting an ad and seeing how people respond is very valuable. So we'll do a lot of A/B testing with online ads.

A/B Testing 10

A/B Testing Marketing Education Operations 10

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. The underlying physics are the same.

Metrics 111

Metrics Scaling Marketing Accounts 111