Andrew Chen

JULY 2, 2018

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Airbnb Germany.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2021

This is where the classical definition of a “network effect” is wrong. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Although we can include individual and group interventions within this, they are all achieved from the organizational perspective.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Airbnb Germany.

User Experience 48

User Experience Retention Marketing Travel 48