Andrew Chen

JULY 2, 2018

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

A/B Testing 100

A/B Testing eCommerce SaaS Revenue 100

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Airbnb Germany.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

This is where the classical definition of a “network effect” is wrong. Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Although we can include individual and group interventions within this, they are all achieved from the organizational perspective.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Airbnb Germany.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

NOVEMBER 2, 2012

Definitely the scale. In your work, do you only focus on the metrics side, or do you decide what sort of messaging would go out in targeted ads? So we'll do a lot of A/B testing with online ads. It definitely does, especially in the case of a new product entering the market.

A/B Testing 10

A/B Testing Marketing Education Operations 10