UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. Learn More in the Book. Alex Cowan. Hypothesis-Driven Development: A Guide to Smarter Product Management.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

OCTOBER 17, 2017

Comic books? In both the eBay and Uber examples, we see that you can start with a niche – whether that’s a geography or product line – and then quickly scale into a huge network of buyers and sellers. create a marketing strategy to scale the client base and increase visibility. “No-brainer pass.”

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. The framework for the book starts with an empirical insight: Most networks fail at the beginning.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 10, 2018

Above: This small red book is one of the first Michelin Guides, given out with the subtitle, “Free for Drivers.” It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Above: The new technology at scale is video.

Media 100

Media Advertising Scaling Marketing 100

Get Lighthouse

DECEMBER 15, 2022

As McCord quotes in her book, companies that "fostered honest feedback and had more open communication" had a 270% better return on investment over a 10 year period than those that did not. So they let the data do the talking and ran an A/B test. And the payoff? Can you afford to leave 270% of returns on the table?

Manager 98

Manager A/B Testing Engineering Revenue 98