Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. Help the user understand how they would benefit from hosting with you, and address all of their concerns. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market.

Retention 111

Retention User Experience Travel Marketing 111

Vantage Circle

JANUARY 31, 2023

According to Tony Hsieh, the CEO of Zappos , their philosophy is that “We’re willing to make short-term sacrifices (including lost revenue or profits) if we believe that the long-term benefits are worth it. Protecting the company culture and sticking to core values is a long-term benefit.”

Diversity 104

Diversity Inclusion Accounts Operations 104

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. Help the user understand how they would benefit from hosting with you, and address all of their concerns. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

JUNE 28, 2016

Need travel information or services? In fact, Expedia benefits when more partners sign up, with little if any increase in costs and complexity. By empowering renters and seekers with relevant data conveniently delivered through the smartphone, Airbnb is disrupting the entire travel industry.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

DECEMBER 9, 2015

The Nike experience requires fans to react at a specific point in time (urgency) with an action that benefits someone else (sociability). By creating content that was optimized for virality through rigorous A/B testing, they perfected a formula for native content that built an audience of Millennials while attracting advertisers and brands.

Marketing 14

Marketing A/B Testing Advertising Scaling 14