Andrew Chen

JUNE 25, 2019

Help the user understand how they would benefit from hosting with you, and address all of their concerns. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. We needed to move fast and acquiring companies with inventory in these competitive markets provided an immediate benefit.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

OCTOBER 16, 2012

Companies don't necessarily realize, for example, that they can use cross-selling algorithms to increase customer depth, or lead-prioritization algorithms to increase sales conversion rates. A/B testing is very much part of the culture of Silicon Valley web start-ups, but hasn't yet made its way to corporate America.

A/B Testing 16

A/B Testing Sales Sales Banking 16

Harvard Business Review

AUGUST 21, 2012

We estimate that "interaction workers," (managers, professionals, sales people, and others whose work requires frequent interpersonal interactions, independent judgment, and access to knowledge) spend 28% of their workdays answering, writing, or responding to email. The total potential value at stake in these sectors is $900 billion to $1.3

Media 18

Media Workflows A/B Testing B2B 18

Harvard Business Review

NOVEMBER 1, 2018

To be sure, these are not the only tools you’ll need — for example, I haven’t included A/B testing, understanding variation, or visualization here. To help illustrate this, consider “umbrella sales.” ” There are dozens of factors that could increase sales (e.g., explanatory) variable.

Sales 15

Sales Sales A/B Testing Manager 15

Harvard Business Review

JULY 17, 2013

This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 13

Marketing A/B Testing Assets Advertising 13

Harvard Business Review

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. It has several key benefits: Speeds time-to-market.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

NOVEMBER 6, 2018

But data scientist are curious creatures who thrive from being able to creatively dabble; there are benefits to giving them flexibility to work on projects that touch both “types” – both for them and for the organization. In most organizations, it makes sense for data scientists to specialize into one type or another.

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The Obama campaign's techniques, tools and technologies deserve detailed and dedicated attention from every organization that takes data-driven decisions seriously. It was that good.

Marketing 11

Marketing A/B Testing Operations Benchmarking 11

Harvard Business Review

MAY 28, 2015

There are many ways to assess the impact of scientific work , from book sales (where Who Moved My Cheese? Alternatively, if our ultimate constituency is the broader public that is meant to benefit from the activities of business, then this suggests a different set of standards for evaluation. do nice guys finish last?).

Manager 14

Manager A/B Testing Staffing Government 14

Harvard Business Review

SEPTEMBER 17, 2014

This structure is effective in a multi-brand environment with a centralized marketing team because each brand benefits from deep functional expertise as well as consistency across touch points. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

JULY 25, 2017

For marketers (and other executives), there are several benefits associated with using this measurement, including: Justifying marketing spend. It’s about “delivering customers and sales.” To do this, you need to establish your sales baseline. Holding themselves accountable.

ROI 8

ROI Marketing Cash Flow Sales 8

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110