Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

NOVEMBER 1, 2021

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

JUNE 30, 2015

We can benchmark how each client on the network performs against key metrics, identify high performers, and then, with a little extra research, figure out what those organizations are doing right. “Portal adoption” is in fact one of 10 “sentinel metrics” we benchmark and focus on in support of client performance.

Benchmarking 14

Benchmarking Workflows A/B Testing B2B 14

Harvard Business Review

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. AI-supported A/B testing in fast cycles can determine best price points at a SKU level to achieve margin and volume goals. And successes can be scaled up quickly. Iterative machine learning. Start small, fail fast.

Sales 14

Sales Sales B2B Accounts 14

Andrew Chen

AUGUST 10, 2023

But unfortunately, new customer growth channels tend to be fairly linear — most marketing channels don’t scale up as the user base scales up, and even the channels that do, like viral marketing, eventually saturate and slow down. Finding and scaling marketing channels is typically pretty easy.

Retention 80

Retention Metrics Scaling Marketing 80

High Scalability

NOVEMBER 25, 2019

He and his colleagues spend their productive hours scaling large distributed file systems. In this article, I will share the current architecture and some of the lessons we learned scaling it along with some of the things we are looking to improve upon in the near future. How does your system evolve to meet new scaling challenges?

Scaling 21

Scaling Engineering A/B Testing Manager 21