A/B Testing, Benchmarking and Revenue

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A/B Testing

Benchmarking

Revenue

What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. There were projects to help with A/B testing (Morpheus!),

Scaling

Scaling Marketing Recruitment B2B

What to do when product growth stalls

Andrew Chen

AUGUST 10, 2023

Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. There are many benchmarks out there for all the product categories, but as a very rough guideline, you need a D1/D7/D30 of 60/30/15% to be at respectable numbers for a social app. But what’s happening under the covers?

Retention

Retention Metrics Marketing Scaling

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What to look for when you’re hiring a Head of Growth

What to do when product growth stalls

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