AIHR

OCTOBER 12, 2021

It measures the effectiveness of each of the sourcing channels (example: job boards, social media, sourcing tools, internal email, etc.) You can compare your response rate to the previous performance but also to benchmarks. Before sending out any messages to potential candidates, it is a good idea to do A/B testing internally.

Metrics 98

Metrics Recruitment A/B Testing Benchmarking 98

AIHR

NOVEMBER 5, 2018

The hypothesis here was that engagement with social media might fall when employees are thinking about leaving. This was measured through A/B testing. Absenteeism in this German 43,000 + people energy company has risen above benchmark. The analytics team formulated 55 hypotheses, tested 21 of them and validated 11.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Andrew Chen

NOVEMBER 1, 2021

Or if it’s a workplace app, to use social media to drive beta users into a wait list. I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. There were projects to help with A/B testing (Morpheus!), But more importantly, it should be qualitative.

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The campaign developed impressive tools to better optimize the efficiencies and effectiveness of both their digital and traditional media buys. It was that good.

Marketing 11

Marketing A/B Testing Operations Benchmarking 11

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. 2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry.

Metrics 111

Metrics Scaling Marketing Accounts 111

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. The dedicated Security team runs automated security benchmark tests before every release. Do you do A/B testing?

Scaling 21

Scaling Engineering A/B Testing Manager 21