Remove A/B Testing Remove B2B Remove Scaling
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 111
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What to look for when you’re hiring a Head of Growth

Andrew Chen

Or are you trying to scale its success? In the book, I describe stage-by-stage how to successfully start and scale the central forces that power tech’s most successful companies — network effects. When a company like Dropbox, Slack, or Uber hit scale, it might seem like network effects kick in, and the next phase is easy.

Scaling 82
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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. The important, core concept here is simple: When there are new technologies and platforms hitting scale… … and products tap in pre-existing consumer motivations.

Media 100
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

article thumbnail

Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. The important, core concept here is simple: When there are new technologies and platforms hitting scale… … and products tap in pre-existing consumer motivations.

Media 40
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Social Media's Productivity Payoff

Harvard Business Review

It's powerful stuff that will continue to evolve and change the way that companies market to consumers and B2B customers. Leaders will have to role model the use of these technologies, explain how to use them to drive value, observe success stories and help them to scale up to the rest of the enterprise.

Media 18
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business Review

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Almost all B2B companies could do better on pricing. And successes can be scaled up quickly.

Sales 14