GMC

APRIL 30, 2012

A/B Testing. Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions. Sales volume then tells the story whether to change to the new label, POP or promotion.

A/B Testing 52

A/B Testing B2B Advertising Sales 52

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

AUGUST 21, 2012

It's powerful stuff that will continue to evolve and change the way that companies market to consumers and B2B customers. gamification), A/B testing , and mobile deployment can be applied in the enterprise, just as they are used in the consumer space. The total potential value at stake in these sectors is $900 billion to $1.3

Media 18

Media Workflows A/B Testing B2B 18

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. With Unbounce you can create and A/B test landing pages.

Marketing 12

Marketing A/B Testing B2B Advertising 12