GMC

APRIL 30, 2012

A/B Testing. Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions. Sales volume then tells the story whether to change to the new label, POP or promotion.

A/B Testing 52

A/B Testing B2B Advertising Sales 52

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. And I think the similar kind of analysis you can do for B2B companies is for products that have different sized teams using it. Are they checking the houses that are going on sale in their neighborhood? Another smile, essentially.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. Famously, Apple and Snap are two companies that rarely ran A/B tests until the recent era. We’ve also heard many Boards ask their CEOs to invest in growth teams.

Engineering 110

Engineering A/B Testing Marketing User Experience 110