A/B Testing B2B ROI 
Andrew Chen
AUGUST 8, 2022
These larger headline numbers always tested much better on A/B tests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.
Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].
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Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].
Harvard Business Review
NOVEMBER 3, 2014
Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. With Unbounce you can create and A/B test landing pages.
Harvard Business Review
NOVEMBER 3, 2014
Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. With Unbounce you can create and A/B test landing pages.
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