Andrew Chen

AUGUST 8, 2022

These larger headline numbers always tested much better on A/B tests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].

User Experience 48

User Experience Retention Marketing Travel 48