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These larger headline numbers always tested much better on A/Btests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.
Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/Btests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].
Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In Roadmap : Testing a series of more scalable growth channels, showing that if one network can be built, then multiple networks might be launched as well. Next is Escape Velocity.
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/Btests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].
Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.
And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?
We can benchmark how each client on the network performs against key metrics, identify high performers, and then, with a little extra research, figure out what those organizations are doing right. Slowly but surely, these same techniques are being brought to the B2B space, and to health care. Insight Center. Growing Digital Business.
Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric.
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