Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Implementation 40

Harvard Business Review

SEPTEMBER 17, 2014

At Conde Nast Entertainment, my team is also organized by function across social media, paid advertising, earned/owned media, insights/analytics, and audience development. For example, IT decisions that affect marketing may be made without a thoughtful analysis about the resulting user experience beyond page load speed and server uptime.

Marketing 12

Marketing Advertising A/B Testing Engineering 12

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

A/B Testing 110

A/B Testing Engineering User Experience Staffing 110