Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. It still works.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. It still works.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

AUGUST 21, 2012

They're not only advertising and creating their own social sites, they're engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages.

Media 18

Media Workflows A/B Testing B2B 18

Harvard Business Review

DECEMBER 9, 2015

It’s been several years now since this experience debuted and yet few have replicated a similar experience at this scale, despite its powerful appeal: the giver feels empowered for giving the item, and the taker feels the thrill of getting a surprise from a friend or stranger. This isn’t groundbreaking thinking.

Marketing 14

Marketing A/B Testing Advertising Scaling 14

Harvard Business Review

APRIL 30, 2013

Data visualizations are not art, they''re advertisements. We A/B test new product features. We test our content, including data visualizations. Should engagement be represented by a two-color scale, or one? But data is only valuable if people are willing to act on it. Ten failures for one success.

A/B Testing 10

A/B Testing Scaling Advertising 10

Harvard Business Review

NOVEMBER 23, 2018

Consider the case of an online advertising and software company serving car dealers. AI-supported A/B testing in fast cycles can determine best price points at a SKU level to achieve margin and volume goals. And successes can be scaled up quickly. Iterative machine learning. Start small, fail fast.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

MARCH 8, 2018

Consider Walmart’s latest advertising campaign in which customers gleefully place orders online and through its app, selecting to receive smart-looking blue boxes on their doorsteps or seamlessly pick up their orders at the closest store. Fanatic Studio/Getty Images. The challenge is huge.

Staffing 8

Staffing A/B Testing Rollout Hospitality 8