GMC

APRIL 30, 2012

A/B Testing. Brian Christian reports in the May 2012 edition of Wired that (now-classic) A/B testing of web site variations has virtually replaced HiPPO decision-making in tech circles, at least for web design decisions. Sales volume then tells the story whether to change to the new label, POP or promotion.

A/B Testing 52

A/B Testing B2B Advertising Sales 52

Harvard Business Review

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

AUGUST 21, 2012

They're not only advertising and creating their own social sites, they're engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages. trillion annually.

Media 18

Media Workflows A/B Testing B2B 18

Harvard Business Review

NOVEMBER 3, 2014

Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

JULY 17, 2013

This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 13

Marketing A/B Testing Assets Advertising 13

Harvard Business Review

SEPTEMBER 17, 2014

At Conde Nast Entertainment, my team is also organized by function across social media, paid advertising, earned/owned media, insights/analytics, and audience development. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

NOVEMBER 3, 2014

Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 8

Marketing A/B Testing B2B Advertising 8