Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Implementation 40

Harvard Business Review

NOVEMBER 3, 2014

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. Optimzely lets you run A/B tests on landing pages and other website elements.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

SEPTEMBER 17, 2014

At Conde Nast Entertainment, my team is also organized by function across social media, paid advertising, earned/owned media, insights/analytics, and audience development. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

NOVEMBER 23, 2018

On average, roughly four times as many winners – defined in this case as those companies that grew absolute revenue at a significant rate and gained market share within their industry over the previous two years – as losers have digital tools embedded into their core commercial capabilities. Iterative machine learning.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

NOVEMBER 3, 2014

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. Optimzely lets you run A/B tests on landing pages and other website elements.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Andrew Chen

SEPTEMBER 4, 2018

So not revenue per CAC is that you know typically there’s cost associated to user. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: It’s like counting impressions and being able to sell that to advertisers. Jeff: Well, let’s break them down.

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

MARCH 2, 2016

A digital company will A/B test its web page, display ad, or online catalogue in real time. Every interaction is a test of a bigger/smaller font, a higher/lower price, friendly/formal language, and so on. After all, digital corporations will necessarily carry out corporate code better than their predecessors.

Assets 8

Assets Balance Sheet Operations A/B Testing 8