Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Implementation 40

Harvard Business Review

NOVEMBER 3, 2014

Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 13

Marketing A/B Testing B2B Advertising 13

Harvard Business Review

NOVEMBER 3, 2014

Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

MARCH 8, 2018

Consider Walmart’s latest advertising campaign in which customers gleefully place orders online and through its app, selecting to receive smart-looking blue boxes on their doorsteps or seamlessly pick up their orders at the closest store. Fanatic Studio/Getty Images.

Staffing 8

Staffing A/B Testing Hospitality Rollout 8

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Nevertheless, the best practice was implemented and shipped. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. This is your forecast.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

JUNE 13, 2013

For this research, the site ran a randomized controlled trial, also called a "field experiment" or "A/B test", where they randomly showed consumers either a generic retargeted ad or a dynamic retargeted ad. In this instance, the travel site recorded all advertising exposures across the web, whether consumers were retargeted or not.

Advertising 10

Advertising A/B Testing Travel Marketing 10

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. ” And yes, you implement the best practices and things work.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110