Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Marketing 40

Andrew Chen

DECEMBER 10, 2018

In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. Above: They look like this. It still works.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. Above: They look like this. It still works.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

Engineering 110

Engineering A/B Testing Marketing User Experience 110