Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Implementation 40

Andrew Chen

DECEMBER 10, 2018

In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. Above: They look like this. It still works.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

In the introduction of these new technology, there forms an ecosystem of new companies that stand to benefit from more cars on the road. There are, of course, a lot of reasons to use the postal service – there’s personal correspondence, bills, advertising, and many other uses. Above: They look like this. It still works.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

MARCH 10, 2014

We got to talking about the problem of crafting a brief, memorable pitch, and the impact of powerful visuals — and began discussing how any new venture or project could benefit from a pithy cartoon that sums up its value proposition. Cartoons can make A/B testing easier — and more fun. Consider this example: .

A/B Testing 15

A/B Testing Strategic Planning Advertising Benefits 15

Harvard Business Review

AUGUST 21, 2012

They're not only advertising and creating their own social sites, they're engaging with consumers, listening in on unfiltered conversations, and soaking up huge amounts of data on consumer behavior — all of which is producing nifty new insights for fine-tuning product requirements and marketing messages.

Media 18

Media Workflows A/B Testing B2B 18

Harvard Business Review

SEPTEMBER 17, 2014

At Conde Nast Entertainment, my team is also organized by function across social media, paid advertising, earned/owned media, insights/analytics, and audience development. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

JULY 17, 2013

These newsroom tactics complement typical display advertising, which now has the job of retargeting the user with promotional messaging several sites after the prospect enjoyed the newsroom-style branded engagement. Of course, there are several platform options marketers can choose to take advantage of this trend in native advertising.

Marketing 13

Marketing A/B Testing Assets Advertising 13