Andrew Chen

JULY 2, 2018

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

A/B Testing 100

A/B Testing eCommerce SaaS Revenue 100

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Dozens of angel investments and advisory roles in SaaS, marketplaces, etc. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

DECEMBER 10, 2018

The future of work (Bottoms up SaaS, full-stack autonomy, etc). And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

SEPTEMBER 4, 2018

One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that. Is a tricky one in some cases like subscription Hulu, Netflix, and then also in the SaaS world.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

DECEMBER 10, 2018

The future of work (Bottoms up SaaS, full-stack autonomy, etc). And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

AUGUST 10, 2023

An enterprise SaaS product would have its own set of metrics. And even surface areas like the lost password flow, which for larger products, often block engaged users from getting back into their accounts. I use tons of A/B testing and experiments in messaging to make this happen.

Retention 80

Retention Metrics Scaling Marketing 80