Remove A/B Testing Remove Accounts Remove B2B
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How to design a referral program

Andrew Chen

Perhaps you do an analysis and figure out certain leading characteristics of high-value users as their account balance, or the types of other apps they use, or otherwise — once you think of this as personalizing an ephemeral offer to users, then you can run whatever promotions you want. But why stop at cities? The Payback.

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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. This is an emerging area too over the next decade.

Media 100
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Social Media's Productivity Payoff

Harvard Business Review

billion consumers around the globe have an account on a social networking site and almost one in five online hours is spent on social networks), marketing departments have increasingly shifted their attention to social media. The business world knows (or thinks it knows) a lot about how social technologies are changing the world.

Media 18
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business Review

They pursued a variety of tactics before the recession that were designed to fortify the firm when the downturn hit – moves both within sales and beyond like adding a low-cost channel to serve small accounts or simplifying the product assortment. Too many sales teams use outdated practices in making account and territory assignments.

Sales 14
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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

And you get credits in your account when they accept it too – it’s a reciprocal give/get program. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. This is an emerging area too over the next decade.

Media 40
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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

One growth accounting equation that’s often thrown around is that you know your incremental — your net — MAUs, right? And you can start to draw conclusions, sort of a natural A/B test in order to do that.

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Using Data to Increase Patient Engagement in Health Care

Harvard Business Review

Slowly but surely, these same techniques are being brought to the B2B space, and to health care. Second, we performed a host of A/B tests to refine interactions on behalf of our customers to engage their patients, including better office workflows to enroll patients in the portal and direct-to-patient campaigns to encourage adoption.