Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. In early 2018, it became the most downloaded app at that time. But let’s first cover many of the new platforms that have hit major scale. Technology changes, but people stay the same.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. In early 2018, it became the most downloaded app at that time. But let’s first cover many of the new platforms that have hit major scale. Technology changes, but people stay the same.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

MARCH 8, 2018

Imagining the same ad for a healthcare provider in 2018, even an innovative provider, is a stretch. To this end, they will need to move from pilot programs to large-scale efforts routinely offered across the care spectrum. Insight Center. Health Care’s New Frontier. Sponsored by Optum. The challenge is huge.

Staffing 8

Staffing A/B Testing Rollout Hospitality 8

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization.

Metrics 111

Metrics Scaling Marketing Accounts 111