Andrew Chen

JUNE 25, 2019

Examples : Tips : Takes very few people to operate, should pay for itself from day 1. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Who did what in international expansion in 2018. Cost : Medium. Stage : Mid/Late.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

Examples : Tips : Takes very few people to operate, should pay for itself from day 1. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Who did what in international expansion in 2018. Cost : Medium. Stage : Mid/Late.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

MARCH 8, 2018

Imagining the same ad for a healthcare provider in 2018, even an innovative provider, is a stretch. When formal research trials aren’t practical, providers will need to embrace A/B testing and learn to more rapidly evaluate the effectiveness and scalability of these technologies. Insight Center. Sponsored by Optum.

Staffing 8

Staffing A/B Testing Rollout Hospitality 8

Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Accounts 111