Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. Hope you enjoy it.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Who did what in international expansion in 2018. Tactic #17: Optimize conversion. Here’s Why.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. Hope you enjoy it.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Retention metrics roundup of articles and links by Andrew Chen. Who did what in international expansion in 2018. Tactic #17: Optimize conversion. Here’s Why.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

DECEMBER 26, 2018

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Download a PDF with 2018 essays. Best, Andrew.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Harvard Business Review

MARCH 8, 2018

Imagining the same ad for a healthcare provider in 2018, even an innovative provider, is a stretch. These are all very different strategic needs requiring different implementation approaches and performance metrics. Insight Center. Health Care’s New Frontier. Sponsored by Optum.

Staffing 8

Staffing A/B Testing Hospitality Rollout 8

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. As of early 2018, when I had presented this, these were some of the companies that had growth titles or formal growth teams). There was a lot to learn. This is great.

Metrics 111

Metrics Scaling Marketing Accounts 111