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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. The end of the cycle. 3 Banner blindness = shitty clickthroughs.

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Slideshare: How To Set Effective Quarterly Objectives In 2017

15Five

Billion, or Salesforce.com, which grew to $1 Billion in revenue in 10 years, all utilize a management by objectives strategy like OKRs for goal-focused, company alignment. Like any worthwhile strategy, OKRs will take time and energy to develop and implement, especially when hundreds or thousands of people are involved. Take a Step Back .

Revenue 58
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Forget The ‘Future Of Work.’ If You Focus On Customers First, Revenue Follows

Chief Executive

As a case in point, we can boil the principle that became classic 15-20 years ago, “ Putting the Service-Profit Chain to Work ” down to this: The more genuine investment we make in customers and our people (with money and time but also in aligning the heart and mission of the organization), the more revenue and profit we gain.

Revenue 52
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Looking Toward 2023, Expect to See More of the 4-Day Workweek

Zenefits

According to Forbes , Natalie Nagele, CEO of a software company called Wildbit, shifted her company to a 4-day workweek in 2017. Worried about losing revenue? Naturally, many business leaders worry about revenue loss when considering cutting back on work hours. From a hiring perspective, it was a huge draw,” she says.

Revenue 104
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this one weird trick cured my burn-out

Alison Green

Some time passed and the revenue grew enough that the column began to feel like a significant part of my work obligations. But somewhere around 2017, I realized I was overextended. I’ve found it mind-blowing too. Here’s my experience with it. Some years ago, I started a work advice column as a fun side hobby.

Revenue 128
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How Tech Is Tied To Operational Risk

Chief Executive

By that point, after a disastrous two weeks of delayed and canceled flights, Jordan grasped that at risk was more than near term-revenue. According to Fast Company, Southwest Airlines invested $800 million in a technology overhaul, with only $300 million dedicated to new technology for operations in 2017.