AIHR

NOVEMBER 5, 2018

In the first year alone, the ROI of their training program was 400%. Business performance would increase if these three metrics would go up. When Kraft Heinz launched a hostile takeover bid in early 2017, Unilever’s workforce analytics team showed that analytics could also be deployed in times of crisis. Sick days at E.ON.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Harvard Business Review

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 15

Sales Sales Revenue Metrics 15

Harvard Business Review

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. As a result of this integrated, agile approach, the company easily hit some early 2017 revenue targets with conversion rates that are four times what is traditionally seen in the industry.

Marketing 15

Marketing Sales Sales Media 15

Harvard Business Review

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

Marketing 8

Marketing Advertising Deliverables Accounts 8

Harvard Business Review

APRIL 15, 2013

ROI is often ambiguous and anecdotal, which can relieve the CMO of true accountability. They have the humility to admit what they don''t know, the courage to toss out the old playbook, and the confidence to allow digital metrics to illuminate the results. Second, digital marketing is illuminating in ways both powerful and problematic.

Media 8

Media Marketing Revenue Digital Transformation 8

Help Scout Leadership

JUNE 22, 2021

The ROI of great customer service. “We If you showed that metric to your sales team, they would advocate for your customer service team to get as many resources as they need. There are a few metrics that stand out. consumers contacted customer service in 2017. Look at that last one! Qualtrics XM Institute ). 64% of U.S.

Media 325

Media Sales Sales Marketing 325

Andrew Chen

MAY 28, 2019

In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ]. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 40

Advertising Revenue Media Marketing 40