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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. The end of the cycle. 3 Banner blindness = shitty clickthroughs. Ten years ago, we used to look at total registered users.

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Forget The ‘Future Of Work.’ If You Focus On Customers First, Revenue Follows

Chief Executive

As a case in point, we can boil the principle that became classic 15-20 years ago, “ Putting the Service-Profit Chain to Work ” down to this: The more genuine investment we make in customers and our people (with money and time but also in aligning the heart and mission of the organization), the more revenue and profit we gain.

Revenue 52
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Employee Experience: A Complete Guide for HR

AIHR

According to Dery and colleagues (2017) , a survey of 281 executives the year before showed the difference between the top and bottom quartile on employee experience: The top quartile produced 51% of revenue from new products and services introduced in the last two years, versus 24% for the bottom quartile. Not only do they grow 1.5x

Revenue 119
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Inside the 6 Hypotheses that Doubled Patreon’s Activation Success

Brian Balfour

It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. Patreon projects that its payout to Creators will be $150 million for 2017. Active, "financially successful Creators" (FSCs) works as Patreon's north star metric for two important reasons.

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18 Benefits of HR Analytics For Your Business [With Examples]

AIHR

HR analytics involves collecting data and key metrics on your workforce and organization to gain valuable insights and better understand their effectiveness. Another example is when Kraft Heinz launched a hostile takeover bid of Unilever in 2017. Supporting your DEIB goals 17. Allowing organizations to be proactive 18.

Benefits 111
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What HR could learn from Customer Experience – a people insight and analytics approach

AIHR

However, in Gallup’s 2017 global study, they found that only 15% of employees are engaged at work and this figure is believed to be on the decline. The People Score has been adopted by the organisation as a top metric within adidas, used alongside revenue and share price. It takes just 5 minutes to complete.