Growth is getting hard from intensive competition, consolidation, and saturation
Andrew Chen
JUNE 26, 2017
Facebook and Google now control most of the Top 10 apps in the mobile ecosystem: Source: Nielsen, Dec 2016. For example, let’s look at some of the dynamics of Facebook increasing their revenue per DAU over the last few years: This is driven by a number of factors, of course – relevance, targeting, ad unit engagement, etc.
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