Growth is getting hard from intensive competition, consolidation, and saturation
Andrew Chen
JUNE 26, 2017
Facebook and Google now control most of the Top 10 apps in the mobile ecosystem: Source: Nielsen, Dec 2016. Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. You and all your competitors understand your/their acquisition and retention bottlenecks.
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