Harvard Business Review

MARCH 21, 2013

In the 1920s, while companies used return on equity to assess their performance, DuPont recognized that the single metric had its limits. Return on equity (net income divided by equity) results from multiplying three key operating ratios: Profitability (net income over sales). Operating efficiency (sales over assets).

Cash Flow 17

Cash Flow Assets Benchmarking Sales 17

Harvard Business Review

AUGUST 17, 2017

Many of them responded by including quality metrics in their compensation incentives. As any compensation consultant will tell you, comp plans can address only so many metrics. So for a compensation committee to justify a new metric, it needs to have a strong business case. had a diversity metric.

Compensation 15

Compensation Metrics Government Energy 15

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. In one instance, we worked with both Intel and Facebook to quantify how the chip maker’s social media marketing on Facebook affected consumer PC sales. His artillery: Advanced Big Data analytics.

Marketing 15

Marketing ROI Sales Sales 15

Harvard Business Review

JANUARY 9, 2014

In 2013, there was already executive commitment and discussion around turning internal social media projects into strategic imperatives owned by lines of business. Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications.

Media 15

Media ROI Marketing Accounts 15

Harvard Business Review

JULY 31, 2015

In 2013, Ashley Stewart was on the brink of bankruptcy — its second in a little over three years. To give her a chance, I resigned from the board to become CEO in August 2013. Kindness : Despite our financial plight, we reintroduced a generous local charitable giving program during the 2013 holiday season.

Operations 13

Operations Media Strategic Planning Sales 13

Harvard Business Review

APRIL 19, 2016

Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social , yet seven out of eight messages to companies go unanswered for 72 hours. Identify policies and software systems needed for implementation. Organize departmental responsibilities in the social care team.

Media 15

Media Marketing Human Resources Software 15

Harvard Business Review

MAY 9, 2014

“Retailers are all using scanner data to track what happened at the point of sale ,” says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. ” Lezon, along with Alex and Ani’s head of merchandising and head of sales operations, used the data to inform product placement.

Sales 15

Sales Sales eCommerce Staffing 15

Harvard Business Review

FEBRUARY 12, 2016

In 2013, we created a global Social Media Center of Expertise (CoE), staffed by about 600 people in five regions from the marketing, communications, and customer care teams, with the goal of enhancing the company’s market-based decision making (part of CEO Mary Barra’s mantra of earning customers for life ).

Media 14

Media Engineering Staffing Marketing 14

Harvard Business Review

JULY 15, 2015

Similarly, the percentage of people who have used Twitter for customer service leapt nearly 70%, from 22 to 37% from 2013-14. Some retailers have been able to increase sales conversions 10-15% by tailoring their social media content based on customers’ previous purchases, according to McKinsey research. in the past two years.

Media 15

Media Travel ROI Accounts 15

Harvard Business Review

MAY 8, 2012

Starting July 1st — the beginning of the company's fiscal year 2013 — the software giant will charge all of its 100-plus global offices and datacenters a fee for every ton of carbon they produce (mostly from plugging into the electric grid, so-called "indirect" emissions). Sales/Becoming the Vendor of Choice.

Energy 15

Energy Variable Costs Travel Operations 15

Harvard Business Review

NOVEMBER 29, 2013

Everyone connected with #GivingTuesday is happy to see excitement growing as our next big day –December 3, 2013 – grows near. GivingTuesday developed case studies and metrics to capture what happened in 2012. The second #GivingTuesday will happen on December 3, 2013. Learn from experience.

Nonprofit 12

Nonprofit Media Benefits Advertising 12

Harvard Business Review

FEBRUARY 27, 2013

In the Fall of 2012, shortly before the most well-known creativity index in Germany was about to be published ( Manager Magazine Kreativ Index ), two leading advertising agencies in Germany, Jung von Matt and Scholz & Friends , announced that they would not participate in any creative or advertising award competitions in 2013.

Advertising 9

Advertising Metrics Sales Sales 9

Harvard Business Review

MAY 30, 2018

For example, while it is true that search advertising can be correlated with purchase because customers are in a motivated state to buy, it does not follow that ads caused sales. For example, a request to assess how marketing promotions affect sales should also account for the effect of promotions on brand equity. and 2017 (Mean 3.7,

Marketing 15

Marketing Advertising Sales Sales 15

Harvard Business Review

MARCH 31, 2015

During the 2013 holiday season shopping period, Target was the object of then the biggest cyber attack on a retailer. The company later announced loss in sales, but this has been tied more to a pattern of low profits in the last few years since the company’s merging with Kmart, than to the October data breach.

Balance Sheet 13

Balance Sheet Cash Flow Banking Assets 13

Harvard Business Review

MARCH 21, 2013

In the 1920s, while companies used return on equity to assess their performance, DuPont recognized that the single metric had its limits. Return on equity (net income divided by equity) results from multiplying three key operating ratios: Profitability (net income over sales). Operating efficiency (sales over assets).

Cash Flow 10

Cash Flow Assets Benchmarking Sales 10

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. And that really is on the backs of marketing.”

Banking 14

Banking Marketing Revenue Sales 14

Harvard Business Review

OCTOBER 21, 2016

In 2013, GE had reduced greenhouse gas emissions by 32% and water use by 45% compared to 2004 and 2006 baselines, respectively, resulting in $300 million in savings. In that year, these improvements resulted in 15,000 metric tons of CO2 emissions avoided and savings of nearly $11 million. Attracting and Engaging Employees.

Assets 15

Assets Operations Revenue Energy 15

Harvard Business Review

NOVEMBER 25, 2015

One 2013 study illustrates this well. We determined the weighting of each motive by conducting regressions between each motive and performance across industries, and then simplified to build a simple metric that ranges from -100 to 100. One example is sales commissions. Insight Center. How to Be a Company That Employees Love.

Banking 15

Banking Sales Sales Performance Review 15

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Focus on the metrics that matter. Although the metrics matter, what matters more is that the CMO and CFO agree on them.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9

Harvard Business Review

SEPTEMBER 23, 2015

Plenty of organizations believe that money is how you keep score: their standard measures for assessing employees’ impact are tied to obvious metrics of profitability. Tending goes a long way in mitigating the “workers as machines” phenomenon common in industries requiring billable hours or sales quotas.

Onboarding 15

Onboarding Employee Engagement Retention Advertising 15

Harvard Business Review

MAY 23, 2018

We investigated this topic when we studied how Nokia executives dealt with the company’s severe strategic challenges between 2007 and 2013. This bold strategic leap was, we found, in part facilitated by Nokia’s newly appointed board who actively attended to top managers’ emotions in 2012-2013.

Operations 8

Operations Sales Sales Manager 8

Harvard Business Review

DECEMBER 20, 2016

” Keith Levy, who oversaw the creation of Bud Light Lime and other similar products as vice president of marketing and sales for Anheuser-Busch, took a similar stand on in-house superconsumers. I spoke with Patty McCord, the former chief talent officer of Netflix from 1998 to 2013. Sales & Marketing Adapted from.

Benefits 13

Benefits Energy Sales Sales 13

Harvard Business Review

JULY 19, 2016

.” When the company upgraded its commercial insurance line for small businesses a few years ago, the agents jammed internal call centers with questions about how the policies worked and how to set sales quotes. The cost of simply expanding the call centers was prohibitive. Don’t make your AI too lite.

Benefits 11

Benefits Insurance Government Small Business 11

Harvard Business Review

MARCH 26, 2013

In our opinion, every employee contributes to sales, so we pay everyone based on company revenues, instead of using a more traditional bonus or profit-sharing plan. A developer or member of a support team may go to the sales department, for example, to say, "I have an extra half hour. Are there any disadvantages to this structure?

Compensation 8

Compensation Revenue Sales Sales 8

Harvard Business Review

MAY 24, 2013

Pension giant CalPERS noted in a 2009 report that "companies with more diverse boards.have higher performance on key financial metrics, such as return on equity, return on sales, and return on invested capital.". Urban Outfitters'' recent move to nominate a woman to serve on its board ought to serve as a case in point.

Diversity 8

Diversity Government Compensation Benchmarking 8

Chief Executive

MARCH 16, 2023

Many attribute these quotes to management consultant Peter Drucker, but, according to a 2013 article by neuro-economist Paul Zak, “Measurement Myopia,” published by the Drucker Institute itself, the attribution is incorrect.

Retention 94

Retention Operations Accounts Compensation 94

AIHR

OCTOBER 5, 2022

For example, in September 2013, a Wells Fargo employee called a company-created ethics hotline in a bid to report unethical sales activities he had been instructed to carry out. Connect culture metrics to business outcomes – People Teams must collaborate across the business to demonstrate how culture impacts business outcomes.

Implementation 98

Implementation Compensation Inclusion Compliance 98

UVA Darden

JUNE 28, 2024

From engineering and design to manufacturing to sales and service, BMW possesses a set of complementary capabilities that align with their external value proposition. Well-aligned organizations ensure that metrics and incentives align with strategic objectives. Consider BMW. They position themselves as the “ultimate driving experience.”

Digital Transformation 90

Digital Transformation Business Administration Operations Administration 90

UVA Darden

AUGUST 9, 2023

Billions were invested and lost on companies with “creative” valuations, despite having limited or no sales and no viable path to earnings. Warning signs include coming in loudly, declaring the old business metrics are meaningless, or that the entire business cycle no longer applies (see again the dot-com boom).

Digital Transformation 98

Digital Transformation Government Business Administration Advertising 98

Harvard Business Review

DECEMBER 12, 2016

The age of streaming music has arrived in full force, displacing both physical sales (e.g., album sales, both physical and digital, have plummeted from a peak of 785 million in 2000 to just 241 million in 2015. Just one week later, Drake broke that record when his album Views was streamed 245 million times.

Metrics 15

Metrics Sales Sales Revenue 15

Harvard Business Review

JUNE 4, 2014

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products — something the model suggests is a losing strategy.

Assets 11

Assets Advertising Cash Flow Revenue 11

Harvard Business Review

OCTOBER 7, 2015

According to Schulte, Roth & Zabel’s Activist Investing 2015 Annual Review, a total of 344 companies worldwide were subjected to activist demands in 2014, up 18% from the 291 recorded in 2013. It displayed a 10% decrease in revenue growth while the other unit exhibited sales growth of 75%. Example: Jolly Inc.

Balance Sheet 12

Balance Sheet Cash Flow Revenue Reorganization 12

Andrew Chen

MAY 28, 2019

Americans listening weekly to podcasts grew from 7% in 2013 to 22% in 2019. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

Americans listening weekly to podcasts grew from 7% in 2013 to 22% in 2019. A note on comparing listening apps: metrics between apps are not entirely an apples-to-apple comparison, as some apps (like Apple Podcasts, Overcast, and Stitcher) auto-download shows that users subscribe to, whereas others (e.g.

Advertising 40

Advertising Revenue Media Marketing 40

Andrew Chen

NOVEMBER 13, 2018

The growth team was originally created in 2013, founded by Ed Baker. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. Plus even performance marketing folks, some data analysts to look at the metrics, etc.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Expectations matter. Spillovers.

Media 15

Media Advertising Fixed Costs Marketing 15