How To Really Measure a Company's Innovation Prowess
Harvard Business Review
MARCH 21, 2013
In the 1920s, while companies used return on equity to assess their performance, DuPont recognized that the single metric had its limits. equity markets* on BusinessWeek's 2008 list ended up underperforming broader market indices between March 2008 and March 2013. That's where the Dupont analysis come in.
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