Harvard Business Review

SEPTEMBER 16, 2016

For example, at the end of its 2015 fiscal year, Apple’s balance sheet stated tangible assets of $290 billion as a contribution to its annual revenues, with approximately $141 billion worth of intangible assets — a combination of intellectual capital, brand equity, and (investor and consumer) goodwill.

Balance Sheet 13

Balance Sheet Assets Insurance Operations 13

Harvard Business Review

MARCH 31, 2015

While consumers are rightfully worried that their personal information may be compromised, shareholders and companies’ management have a wider set of concerns, including loss of intellectual property, operational disruption, decreased customer trust, tarnished brand, and loss of investor commitment. The stock price declined 0.3%

Balance Sheet 13

Balance Sheet Cash Flow Banking Assets 13

Harvard Business Review

JULY 15, 2016

The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Today the company has annual revenues above $20 billion, competes in healthcare and electronics operations and derives significant revenues from document solutions.

Balance Sheet 15

Balance Sheet Digital Transformation Engineering Revenue 15

Harvard Business Review

FEBRUARY 26, 2018

Twitter reported a loss of $79 million before its IPO, yet it commanded a valuation of $24 billion on its IPO date in 2013. This becomes clear when you look at a company’s two most important financial statements: the balance sheet and the income statement. Let’s first look at the balance sheet.

Balance Sheet 8

Balance Sheet Assets Revenue Accounts 8

Harvard Business Review

MAY 9, 2018

Walter Thompson Company for $566 million in 1987 and Ogilvy for $864 million in 1989 — big acquisitions that stretched the company’s balance sheet. In 2013 PCC acquired Permaswage SAS, a manufacturer of aerospace fluid fittings, for $600 million and divested its Primus Composites business.

Balance Sheet 8

Balance Sheet Sales Sales Revenue 8

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). To date, however, the reality of marketing analytics has fallen short of the promise.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9

UVA Darden

NOVEMBER 30, 2023

Including emissions on the balance sheet would lead to them being more accurately tracked and hopefully reduced throughout the supply chain. When we talk about farming, the reality is that 90 percent of farmers are small operations. In 2013, Lenox co-authored The Strategist’s Toolkit with Darden Professor Jared Harris.

Balance Sheet 105

Balance Sheet Transportation Real Estate Energy 105